A model promotes Missha Vita C Plus Spot Correcting & Firming Ampoule. Its maker carried out a marketing campaign of offering the new product for empty bottles of similar items of other brands. Photo courtesy of Able C&C

Creative promotional event welcomed by end customers

Able C&C, which operates the Missha brand of South Korea, recently said that end customers broadly welcomed its promotional campaign of offering new products for empty bottles.

In time with the launch of its Missha Vita C Plus Spot Correcting & Firming Ampoule, the firm provided the new products free of charge to those who bring empty bottles of similar items of other brands.

The promotional event took place at Missha’s website and offline stores during Feb. 15-18 to enjoy extraordinary popularity.

“Anybody who uses our new product would be impressed with its functionality and cost-effectiveness,” Able C&C Chief Marketing Officer Lee Jun-sung said.

“We are sure that the event will help people recognize the value of our brand.”

This is not the first time for the Seoul-based company to conduct such an out-of-the-box marketing campaign.

While coming up with Time Revolution, the First Treatment Essence in 2011, Able C&C encouraged people to compare the quality of its product to that of SK-II’s Facial Treatment Essence.

As a part of the promotion, Able C&C handed out a full-size sample of its new treatment to those who brought an empty bottle of the SK-ii treatment essence.

Asked about the components, the company said that Missha Vita C Plus Spot Correcting & Firming Ampoule uses vitamin C of 99 percent purity produced in the United Kingdom.

The product also applies Missha’s tested-and-tried technology, which effectively delivers components to the skin.