History

As South Korea’s first brand shop,
we have pursued a singular path to provide maximum satisfaction that all people can enjoy at reasonable costs.

2019~Now

  • 2019.04 Launched Premium Brand 'TR'
  • 2019.02 Acquired GM Holdings (Cellapy)
    and JEA H&B (stila, BOURJOIS,
    MAXFACTOR in Korea /
    LAPOTHICELL)

2018~2017

  • 2018.12 Opened MEGA store in Myeongdong
  • 2018.12 Acquired MEFACTORY
    known for ‘Pig-Nose Strip’
  • 2018.09 Launched A’pieu in the
    Thai beauty market
    (Opened first store in Bangkok,
    Partnership with
    H&B ‘EVEANDBOY’)
  • 2018.06 Ranked No.1 in
    BB cream sales at ‘618 Event’,
    China’s largest online
    shopping event in the
    first half of the year
  • 2018.05 Changed A’pieu’s BI
    Opened first flagship store
    ‘Gallery M’
  • 2018.04 Changed Missha’s BI
  • 2018.01 Relocated HQ to
    MajeStar City in Seocho
  • 2017.06 Acquired by IMM

2016~2015

  • 2016.12 Achieved 50 billion won
    in sales from the
    Chinese corporation
  • 2016.04 Opened the first branch of
    select shop Beautynet
  • 2015.07 Reached 10,000,000
    membership customers
  • 2015.02 Opened first Missha
    store in Germany
    (First South Korean brand
    store in Europe)

2014~2013

  • 2014.02 Reached a record of 30,000,000
    units in Missha BB Cream sales
  • 2013.11 Opened the 700th store
    in South Korea
  • 2013.01 Reached a record of 1,000,000
    units in Time Revolution
    Ampoule sales

2012~2011

  • 2012.12 Achieved 400 billion won in sales
    (452.3 billion won)
  • 2012.03 Ranked No.1 in brand shops,
    No.3 in the beauty market
    (Achieved 330.3 billion won
    in sales in 2011)
  • 2011.09 Transferred to KOSPI
  • 2011.04 Launched A’pieu’s
    first offline retail store

2010~2008

  • 2010.12 Opened the 360th store in China
  • 2010.03 Opened Beautynet’s mobile service
    Reached 5,000,000
    membership customers
  • 2010.01 10th anniversary
  • 2009.04 First South Korean brand
    to be stocked in Japan’s airport
    duty-free outlets
  • 2008.04 Acquired 92 subway
    business operating
    rights from Metro

2007~2004

  • 2006.03 Established local
    corporation in China
  • 2006.02 Established local
    corporation in Japan
  • 2005.02 Listed on KOSDAQ
  • 2004.12 Achieved 100 billion won
    in yearly sales

2003~2001

  • 2003.12 Reached 1,000,000
    online Beautynet members
  • 2003.05 Changed company name to
    Able C&C Co., Ltd.
  • 2002.04 Opened the first
    MISSHA branch store
    (Ewha University Branch)
  • 2001.01 Established
    Able Communication Co., Ltd.
    Launched MISSHA online brand
    Officially began offering a
    portal service for women,
    Beautynet