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Able C&C introduces premium brand ‘TR’<2019.04.15>

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(Yum Jung-ah)

 

South Korea’s top-tier cosmetics maker Able C&C has developed a new premium brand, TR, short for Time Revolution, based on its technological edges in makeup and skincare. 

The Seoul-based company said April 15 that the new brand will debut at Lotte Homeshopping on April 20.

 

The first product under the TR brand is the “Double Ampoule Cushion Foundation,” a new-concept product that includes an elasticity ampoule in a cushion together with a brightening ampoule in the puff applicator.

Able C&C said famous actress Yum Jung-ah will promote the high-end product, which is made of patented materials.

 

“On the back of our technological prowess and know-how in skincare, we are launching the premium brand TR on the home shopping market,” Able C&C Chief Marketing Officer(CMO) Gina Yu said.

 

“We will channel all our resources and efforts into enabling customers to experience the outstanding effects of our new products.”

 

Able C&C is one of the top cosmetics manufacturers in Asia’s fourth-largest economy, and operates such well-known brands as MISSHA, A’Pieu, and Mefactory.